Joyebells

Premium refrigerated pie

JoyebellsNo DealFood & BeverageWebsiteDallas, TXby Joy B. MooreS16E11

Pitch Details

Season / Episode

S16E11

Feb 7, 2025

Ask

$600,000

for 10%

Ask Valuation

$6M

Watch the Pitch

What Happened Next

Operating
0
  • $16.1M in cumulative sales since 2019 launch
  • $7.7M in sales in 2023; $4.3M projected for 2024
  • 315,000 peach pies recalled in 2023 due to manufacturing defect (non-matured peaches)
  • Lost partnership with Sam's Club after recall
  • By 2024, pies sold only on QVC
  • In process of rebranding; targeting Schnucks grocery stores in the Midwest

Get updates on Joyebells