Innovation Pet Shark Tank Update
line of pet toys, houses, and accessories
What Happened to Innovation Pet After Shark Tank
Is Innovation Pet still in business? No — the company has shut down.
$100,000
estimated annual revenue
- Deal closed with Daymond John for $250,000 for 12.5% equity plus 25% of ecommerce sales
- Online presence increased significantly post-show; products available on Amazon
- Company went bankrupt in 2020 and assets were auctioned off
Last verified Apr 1, 2026. Web-confirmed sources.
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The Innovation Pet Shark Tank Pitch
Innovation Pet, from Medford, OR, pitched on Shark Tank Season 7, Episode 21, which aired Friday, March 11, 2016, asking for $250,000 for 5% of the company — a $5M valuation.
Kevin O'Leary agreed to invest $250,000 for 12.5% equity, valuing the company at $2M, plus a royalty per unit. The deal closed after the show.
Pitch Details
- Aired
- S7E21Mar 11, 2016
- Ask
- $250,000for 5%
- Ask Valuation
- $5M
Deal Terms
- Amount
- $250,000
- Equity
- 12.5%
- Valuation
- $2M
- Royalty
- yes per_unit
Kevin O'Leary