Ilumi Bowl
toilet seat light for nighttime bathroom use
Pitch Details
Season / Episode
S7E21
Mar 11, 2016
Ask
$100,000
for 15%
Ask Valuation
$666,667
Deal
$100,000
for 25%
Watch the Pitch
Deal Terms
Amount$100,000
Equity25%
Valuation$400,000
Kevin O'LearyWhat Happened Next
Operating
0- Appeared on Season 7; deal with Kevin O'Leary for $100K for 25%
- LED toilet night light product
- Faced heavy competition from cheap knockoffs on Amazon
- Product became commoditized quickly
- Company struggled to maintain sales against low-cost competitors
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