Hug Sleep Shark Tank Update

wearable blanket

DealNow:ThrivingHome & LifestyleSeason 12, Episode 3by Angie Kupper, Matt MundtWebsite

What Happened to Hug Sleep After Shark Tank

Is Hug Sleep still in business? Yes — still in business and thriving.

$8M

estimated annual revenue

  • Deal closed: $300,000 for 20% equity with Lori Greiner and Mark Cuban
  • $4 million in sales after the Shark Tank episode aired
  • Lifetime revenue reached $15 million as of October 2022
  • Featured in follow-up update segment in episode 1216 about managing the post-show order surge

Last verified Apr 5, 2026. Web-confirmed sources.

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The Hug Sleep Shark Tank Pitch

Angie Kupper and Matt Mundt pitched Hug Sleep on Shark Tank Season 12, Episode 3, which aired Friday, October 30, 2020, asking for $150,000 for 10% of the company — a $1.5M valuation.

Mark Cuban and Lori Greiner teamed up and agreed to invest $300,000 for 20% equity, valuing the company at $1.5M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S12E3Oct 30, 2020
Ask
$150,000for 10%
Ask Valuation
$1.5M

Deal Terms

Amount
$300,000
Equity
20%
Valuation
$1.5M

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