Hella Awkward Shark Tank Update

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DealNow:ThrivingHome & LifestyleSeason 16, Episode 13New York, NYby Brittane RoweWebsite

What Happened to Hella Awkward After Shark Tank

Is Hella Awkward still in business? Yes — still in business and thriving.

$600,000

estimated annual revenue

  • Deal closed: $200K for 10% equity with Robert Herjavec
  • Launched mid-2021; lifetime sales $600K at time of pitch; projected $600K for current year
  • In Target at 520 stores; in Walmart at 600 stores expanding to 1,000

Last verified Apr 5, 2026. Web-confirmed sources.

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The Hella Awkward Shark Tank Pitch

Brittane Rowe of New York, NY pitched Hella Awkward on Shark Tank Season 16, Episode 13, which aired Friday, March 14, 2025, asking for $200,000 for 10% of the company — a $2M valuation.

Robert Herjavec agreed to invest $200,000 for 10% equity, valuing the company at $2M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S16E13Mar 14, 2025
Ask
$200,000for 10%
Ask Valuation
$2M

Deal Terms

Amount
$200,000
Equity
10%
Valuation
$2M
Robert HerjavecRobert Herjavec