Gently Soap Shark Tank Update

Soap for sensitive skin

DealNow:OperatingHome & LifestyleSeason 15, Episode 1Athens, GAby Kristen DunningWebsite

What Happened to Gently Soap After Shark Tank

Is Gently Soap still in business? Yes — still in business.

  • Deal closed with guest shark Candace Nelson for $75,000 for 25% equity
  • Total sales at time of pitch: $113,000; 2022 sales were $66,000
  • Planned to launch on Amazon within 2 weeks of pitch

Last verified Apr 1, 2026. Web-confirmed sources.

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The Gently Soap Shark Tank Pitch

Kristen Dunning of Athens, GA pitched Gently Soap on Shark Tank Season 15, Episode 1, which aired Friday, September 29, 2023, asking for $75,000 for 10% of the company — a $750,000 valuation.

Candace Nelson agreed to invest $75,000 for 25% equity, valuing the company at $300,000. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S15E1Sep 29, 2023
Ask
$75,000for 10%
Ask Valuation
$750,000

Deal Terms

Amount
$75,000
Equity
25%
Valuation
$300,000