Foot Cardigan

subscription service for fun and unique socks

Foot CardiganDidn't CloseFashion & BeautyWebsiteLos Angeles, CAS7E3

Pitch Details

Season / Episode

S7E3

Oct 9, 2015

Ask

$250,000

for 10%

Ask Valuation

$2.5M

Deal

$250,000

for 20%

Watch the Pitch

Deal Terms

Amount$250,000
Equity20%
Valuation$1.3M
Mark CubanMark CubanTroy CarterTroy Carter

What Happened Next

Deal Fell Through

Deal with Mark Cuban and Troy Carter did not close during due diligence

Operating

$4M

reported

  • Appeared on Season 7, made deal with Daymond John for $250K for 25%
  • Monthly sock subscription service
  • Continued operating subscription model with fun, colorful sock designs
  • Expanded to include one-time purchase options alongside subscriptions
  • Built loyal subscriber base in the subscription box market

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