Earth Log Shark Tank Update

Home Accessories

Fell ThroughNow:OperatingHome & LifestyleSeason 6, Episode 10Huntington Beach, CAby Tom SanettiWebsite

What Happened to Earth Log After Shark Tank

Is Earth Log still in business? Yes — still in business.

Deal Fell Through

Founder wanted US manufacturing; Lori wanted China production — deal never closed

Lori Greiner deal on S6
Eco-friendly fire logs
Available in retail stores

Last verified Apr 1, 2026.

Get updates on Earth Log

The Earth Log Shark Tank Pitch

Tom Sanetti of Huntington Beach, CA pitched Earth Log on Shark Tank Season 6, Episode 10, which aired Friday, November 21, 2014, asking for $160,000 for 20% of the company — a $800,000 valuation.

Lori Greiner agreed to invest $160,000 for 30% equity, valuing the company at $533,333. The deal fell through after the show. Founder wanted US manufacturing; Lori wanted China production — deal never closed.

Pitch Details

Aired: S6E10Nov 21, 2014
Ask: $160,000for 20%
Ask Valuation: $800,000

Deal Terms

Terms agreed on air. The deal did not close.

Amount: $160,000
Equity: 30%
Valuation: $533,333

Lori Greiner