Coverplay Shark Tank Update

Baby and Child Care

DealNow:OperatingChildren & EducationSeason 1, Episode 4Los Angeles, CAby Amy Feldman and Allison CostaWebsite

What Happened to Coverplay After Shark Tank

Is Coverplay still in business? Yes — still in business.

  • Deal closed: $350,000 for 40% equity with Barbara Corcoran
  • Had Target, hotel chains, and cruise lines as customers before Shark Tank
  • Still operating as of 2021 with $1 million in annual revenue

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Coverplay

The Coverplay Shark Tank Pitch

Amy Feldman and Allison Costa of Los Angeles, CA pitched Coverplay on Shark Tank Season 1, Episode 4, which aired Sunday, August 30, 2009, asking for $350,000 for 15% of the company — a $2.3M valuation.

Barbara Corcoran agreed to invest $35,000 for 40% equity, valuing the company at $87,500. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S1E4Aug 30, 2009
Ask
$350,000for 15%
Ask Valuation
$2.3M

Deal Terms

Amount
$35,000
Equity
40%
Valuation
$87,500
Barbara CorcoranBarbara Corcoran