Chill-N-Reel Shark Tank Update
Beer koozie with a built-in fishing reel
No DealNow:OperatingFood & BeverageSeason 13, Episode 23by Chris Diede, Jake Rutledge, Chase Terrell
What Happened to Chill-N-Reel After Shark Tank
Is Chill-N-Reel still in business? Yes — still in business.
- Drink koozie with built-in fishing reel at $12 retail
- ~$350K annual revenue as of 2024
- Expanded product line: slim can adapters, bottles, hooks, sinkers
Last verified Apr 4, 2026. Web-confirmed sources.
Get updates on Chill-N-Reel
The Chill-N-Reel Shark Tank Pitch
Chris Diede, Jake Rutledge and Chase Terrell pitched Chill-N-Reel on Shark Tank Season 13, Episode 23, which aired Friday, May 13, 2022, asking for $300,000 for 10% of the company — a $3M valuation.
Chill-N-Reel left the Tank without a deal.
Watch the Pitch
Pitch Details
- Aired
- S13E23May 13, 2022
- Ask
- $300,000for 10%
- Ask Valuation
- $3M