Blueland Shark Tank Update

DealNow:ThrivingHome & LifestyleSeason 11, Episode 1

What Happened to Blueland After Shark Tank

Is Blueland still in business? Yes — still in business and thriving.

$100M

annual revenue, per Shark Tank update sites 2025

  • Deal closed with Kevin O'Leary for $270K for 3% plus $0.50/kit royalty until investment recouped
  • Secured $3M in startup capital including from Justin Timberlake
  • 100% direct-to-consumer at launch; big box store deal in works at time of pitch
  • Received update segment in Season 12, episode 1205

Last verified Apr 5, 2026. Web-confirmed sources.

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The Blueland Shark Tank Pitch

Blueland pitched on Shark Tank Season 11, Episode 1, which aired Sunday, September 29, 2019, asking for $270,000 for 2% of the company — a $13.5M valuation.

Kevin O'Leary agreed to invest $270,000 for 3% equity, valuing the company at $9M, plus a royalty per unit. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S11E1Sep 29, 2019
Ask
$270,000for 2%
Ask Valuation
$13.5M

Deal Terms

Amount
$270,000
Equity
3%
Valuation
$9M
Royalty
yes per_unit

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