Better Bedder Shark Tank Update
Headband for your mattress
What Happened to Better Bedder After Shark Tank
Is Better Bedder still in business? Yes — still in business.
$2M
reported annual revenue
- Deal closed: $150,000 for 18% equity with Lori Greiner
- Sold over 40,000 units in the first 2.5 months after airing; was on track to do over $1 million in sales for 2020 pre-show
Last verified Apr 5, 2026. Web-confirmed sources.
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The Better Bedder Shark Tank Pitch
Judy Schott and Nita Gassen pitched Better Bedder on Shark Tank Season 12, Episode 15, which aired Friday, February 26, 2021, asking for $150,000 for 10% of the company — a $1.5M valuation.
Lori Greiner agreed to invest $150,000 for 18% equity, valuing the company at $833,333. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S12E15Feb 26, 2021
- Ask
- $150,000for 10%
- Ask Valuation
- $1.5M
Deal Terms
- Amount
- $150,000
- Equity
- 18%
- Valuation
- $833,333
Lori Greiner