Category Analytics
Deal rates and investment by industry
Categories
18
Total Pitches
1505
Highest Deal Rate
82%
Outdoor & Adventure
Most Invested
$63.8M
Food & Beverage
Pitches & Deals by Category
Food & Beverage
325 pitches200 deals62%
Home & Lifestyle
261 pitches173 deals66%
Fashion & Beauty
228 pitches131 deals57%
Fitness & Sports
147 pitches94 deals64%
Children & Education
140 pitches92 deals66%
Technology
106 pitches59 deals56%
Health & Wellness
77 pitches45 deals58%
Pet Products
63 pitches36 deals57%
Services
42 pitches20 deals48%
Entertainment
36 pitches24 deals67%
Other
30 pitches18 deals60%
Beauty
18 pitches14 deals78%
Automotive
16 pitches12 deals75%
Outdoor & Adventure
11 pitches9 deals82%
Travel
2 pitches2 deals100%
sports
1 pitches1 deals100%
food
1 pitches0 deals0%
pet
1 pitches0 deals0%
Pitches Deals
Full Breakdown
| Category | Pitches | Deals | Deal Rate | Total Invested | Avg Deal |
|---|---|---|---|---|---|
| Food & Beverage | 325 | 200 | 61.5% | $63.8M | $318,905 |
| Home & Lifestyle | 261 | 173 | 66.3% | $38.3M | $221,462 |
| Fashion & Beauty | 228 | 131 | 57.5% | $28.8M | $219,523 |
| Fitness & Sports | 147 | 94 | 63.9% | $28.7M | $305,106 |
| Children & Education | 140 | 92 | 65.7% | $19.6M | $212,681 |
| Technology | 106 | 59 | 55.7% | $18.7M | $317,610 |
| Health & Wellness | 77 | 45 | 58.4% | $19.4M | $430,556 |
| Pet Products | 63 | 36 | 57.1% | $8.8M | $245,139 |
| Services | 42 | 20 | 47.6% | $7.2M | $358,750 |
| Entertainment | 36 | 24 | 66.7% | $8.4M | $350,000 |
| Other | 30 | 18 | 60% | $11.0M | $613,333 |
| Beauty | 18 | 14 | 77.8% | $3.3M | $233,929 |
| Automotive | 16 | 12 | 75% | $5.4M | $446,250 |
| Outdoor & Adventure | 11 | 9 | 81.8% | $1.7M | $185,000 |
| Travel | 2 | 2 | 100% | $150,000 | $75,000 |
| sports | 1 | 1 | 100% | $800,000 | $800,000 |
| food | 1 | 0 | 0% | $0 | — |
| pet | 1 | 0 | 0% | $0 | — |