Category Analytics
Deal rates and investment by industry
Categories
16
Total Pitches
1501
Highest Deal Rate
82%
Outdoor & Adventure
Most Invested
$63.9M
Food & Beverage
Pitches & Deals by Category
Food & Beverage
326 pitches201 deals62%
Home & Lifestyle
261 pitches172 deals66%
Fashion & Beauty
231 pitches133 deals58%
Fitness & Sports
148 pitches95 deals64%
Children & Education
140 pitches92 deals66%
Technology
105 pitches58 deals55%
Health & Wellness
77 pitches45 deals58%
Pet Products
63 pitches36 deals57%
Services
41 pitches20 deals49%
Entertainment
36 pitches24 deals67%
Other
30 pitches18 deals60%
Automotive
16 pitches12 deals75%
Beauty
13 pitches10 deals77%
Outdoor & Adventure
11 pitches9 deals82%
Travel
2 pitches2 deals100%
pet
1 pitches0 deals0%
Pitches Deals
Full Breakdown
| Category | Pitches | Deals | Deal Rate | Total Invested | Avg Deal |
|---|---|---|---|---|---|
| Food & Beverage | 326 | 201 | 61.7% | $63.9M | $317,692 |
| Home & Lifestyle | 261 | 172 | 65.9% | $38.2M | $222,314 |
| Fashion & Beauty | 231 | 133 | 57.6% | $29.2M | $219,380 |
| Fitness & Sports | 148 | 95 | 64.2% | $29.0M | $305,053 |
| Children & Education | 140 | 92 | 65.7% | $19.6M | $212,681 |
| Technology | 105 | 58 | 55.2% | $18.7M | $321,793 |
| Health & Wellness | 77 | 45 | 58.4% | $19.4M | $430,556 |
| Pet Products | 63 | 36 | 57.1% | $8.8M | $245,139 |
| Services | 41 | 20 | 48.8% | $7.2M | $358,750 |
| Entertainment | 36 | 24 | 66.7% | $8.4M | $350,000 |
| Other | 30 | 18 | 60% | $11.0M | $613,333 |
| Automotive | 16 | 12 | 75% | $5.4M | $446,250 |
| Beauty | 13 | 10 | 76.9% | $2.8M | $275,000 |
| Outdoor & Adventure | 11 | 9 | 81.8% | $1.7M | $185,000 |
| Travel | 2 | 2 | 100% | $150,000 | $75,000 |
| pet | 1 | 0 | 0% | $0 | — |