The Happy Birdwatcher Shark Tank Update

Direct-to-consumer (DTC) e-commerce

No DealNow:OperatingPet ProductsSeason 16, Episode 12Dunlap, TNby Susan VandergriffWebsite

What Happened to The Happy Birdwatcher After Shark Tank

Is The Happy Birdwatcher still in business? Yes — still in business.

  • $9K in sales in 2021; $109K in 2022; $189K in 2023
  • $459K in lifetime sales at time of pitch
  • Featured in The Washington Post, Forbes, and Southern Living

Last verified Apr 5, 2026. Web-confirmed sources.

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The The Happy Birdwatcher Shark Tank Pitch

Susan Vandergriff of Dunlap, TN pitched The Happy Birdwatcher on Shark Tank Season 16, Episode 12, which aired Friday, March 7, 2025, asking for $150,000 for 10% of the company — a $1.5M valuation.

The Happy Birdwatcher left the Tank without a deal.

Pitch Details

Aired
S16E12Mar 7, 2025
Ask
$150,000for 10%
Ask Valuation
$1.5M