Surprise Cake Shark Tank Update
Surprise gifts inside of a cake
What Happened to Surprise Cake After Shark Tank
Is Surprise Cake still in business? Yes — still in business and thriving.
$1.5M
estimated annual revenue
- No deal — all Sharks declined
- Launched direct-to-consumer cake shipping; customizable cakes start at $54.99 and ship next day air
- Annual revenue $1–$2 million; company net worth $3.5 million as of July 2024
Did not accept a deal on the show.
Last verified Apr 5, 2026. Web-confirmed sources.
Get updates on Surprise Cake
The Surprise Cake Shark Tank Pitch
Jordan Long and Liz Charm pitched Surprise Cake on Shark Tank Season 12, Episode 4, which aired Friday, November 6, 2020, asking for $200,000 for 8% of the company — a $2.5M valuation.
Surprise Cake left the Tank without a deal.
Watch the Pitch
Pitch Details
- Aired
- S12E4Nov 6, 2020
- Ask
- $200,000for 8%
- Ask Valuation
- $2.5M