Soa Pen Shark Tank Update

Soap pen

Fell ThroughNow:OperatingHome & LifestyleSeason 13, Episode 4by Amanat Anand, Shubham IssarWebsite

What Happened to Soa Pen After Shark Tank

Is Soa Pen still in business? Yes — still in business.

$1M

estimated annual revenue

  • Deal with guest shark Nirav Tolia for $100K/10% + $1/unit royalty did not close
  • Raised $150K seed from MassChallenge (February 2022)
  • Launched children's book Alpy's Sneeze (July 2024)
  • Expanded to socks product line and new pen colors

Last verified Apr 4, 2026. Web-confirmed sources.

Get updates on Soa Pen

The Soa Pen Shark Tank Pitch

Amanat Anand and Shubham Issar pitched Soa Pen on Shark Tank Season 13, Episode 4, which aired Friday, October 29, 2021, asking for $100,000 for 10% of the company — a $1M valuation.

Nirav Tolia agreed to invest $100,000 for 10% equity, valuing the company at $1M, plus a royalty per unit. The deal fell through after the show.

Watch the Pitch

Pitch Details

Aired
S13E4Oct 29, 2021
Ask
$100,000for 10%
Ask Valuation
$1M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$100,000
Equity
10%
Valuation
$1M
Royalty
yes per_unit