Rocco Shark Tank Update

Premium smart beverage fridge

DealNow:OperatingTechnologySeason 16, Episode 18New York, NYby Sam Naparstek, Alyse BorkanWebsite

What Happened to Rocco After Shark Tank

Is Rocco still in business? Yes — still in business.

$6M

reported annual revenue

  • $4M in revenue in first 8 months; 3,000+ units sold; $1M raised at $10M valuation

Last verified Apr 5, 2026. Web-confirmed sources.

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The Rocco Shark Tank Pitch

Sam Naparstek and Alyse Borkan of New York, NY pitched Rocco on Shark Tank Season 16, Episode 18, which aired Friday, May 2, 2025, asking for $600,000 for 3% of the company — a $20M valuation.

Lori Greiner agreed to invest $600,000 for 4% equity, valuing the company at $15M, plus a royalty per unit. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S16E18May 2, 2025
Ask
$600,000for 3%
Ask Valuation
$20M

Deal Terms

Amount
$600,000
Equity
4%
Valuation
$15M
Royalty
yes per_unit