Pure Ayre Shark Tank Update
All-natural plant-based odor eliminator made from food-grade enzymes
What Happened to Pure Ayre After Shark Tank
Is Pure Ayre still in business? Yes — still in business and thriving.
$5M
reported annual revenue
- Rejected all offers on Shark Tank Season 2
- $5M annual revenue as of 2023
- Expanded to baby, pet, marine, RV, camping uses
- Distributed to Canada, India and other markets
Did not accept a deal on the show.
Last updated Sep 7, 2026.
Get updates on Pure Ayre
The Pure Ayre Shark Tank Pitch
James Mitchell of Kent, WA pitched Pure Ayre on Shark Tank Season 2, Episode 3, which aired Friday, April 1, 2011, asking for $150,000 for 10% of the company — a $1.5M valuation.
Pure Ayre left the Tank without a deal.
Watch the Pitch
Pitch Details
- Aired
- S2E3Apr 1, 2011
- Ask
- $150,000for 10%
- Ask Valuation
- $1.5M