Priority One Canine Shark Tank Update

Professional Services

No DealNow:ThrivingPet ProductsSeason 6, Episode 8Pickerington, OHby Wade and Lori MorrellWebsite

What Happened to Priority One Canine After Shark Tank

Is Priority One Canine still in business? Yes — still in business and thriving.

$2M

reported annual revenue

  • No deal on Shark Tank Season 6
  • $2M annual revenue as of 2023
  • Expanded from local to international clientele
  • Launched Fidelis Nutritionals dog food line in September 2022

Did not accept a deal on the show.

Last updated Sep 7, 2026.

Get updates on Priority One Canine

The Priority One Canine Shark Tank Pitch

Wade and Lori Morrell of Pickerington, OH pitched Priority One Canine on Shark Tank Season 6, Episode 8, which aired Friday, November 7, 2014, asking for $75,000 for 15% of the company — a $500,000 valuation.

Priority One Canine left the Tank without a deal.

Watch the Pitch

Pitch Details

Aired
S6E8Nov 7, 2014
Ask
$75,000for 15%
Ask Valuation
$500,000