Pluto Shark Tank Update

pillow for different sleeping styles

No DealNow:ThrivingHome & LifestyleSeason 12, Episode 24by Susana Saeliu, Kevin Li

What Happened to Pluto After Shark Tank

Is Pluto still in business? Yes — still in business and thriving.

  • No deal — founders declined Robert Herjavec's offer of $400,000 for 20%; countered at 9% and declined when he refused
  • CNN named it best overall pillow for 2023
  • $3 million in revenue with 7 employees as of July 2023

Did not accept a deal on the show.

Last verified Apr 5, 2026. Web-confirmed sources.

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The Pluto Shark Tank Pitch

Susana Saeliu and Kevin Li pitched Pluto on Shark Tank Season 12, Episode 24, which aired Friday, May 14, 2021, asking for $400,000 for 5% of the company — a $8M valuation.

Pluto left the Tank without a deal.

Watch the Pitch

Pitch Details

Aired
S12E24May 14, 2021
Ask
$400,000for 5%
Ask Valuation
$8M

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