Novel Effect Shark Tank Update

storybook app with voice effects

Fell ThroughNow:ThrivingChildren & EducationSeason 9, Episode 6Seattle, WAWebsite

What Happened to Novel Effect After Shark Tank

Is Novel Effect still in business? Yes — still in business and thriving.

$4M

reported annual revenue

Deal Fell Through

Deal with Lori Greiner did not go through; unable to reach satisfactory agreement

  • Company later raised $4.2 million in external funding.

Last verified Apr 1, 2026. Web-confirmed sources.

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The Novel Effect Shark Tank Pitch

Novel Effect, from Seattle, WA, pitched on Shark Tank Season 9, Episode 6, which aired Sunday, October 29, 2017, asking for $500,000 for 10% of the company — a $5M valuation.

Lori Greiner agreed to invest $500,000 for 15% equity, valuing the company at $3.3M. The deal fell through after the show. Deal with Lori Greiner did not go through; unable to reach satisfactory agreement.

Pitch Details

Aired
S9E6Oct 29, 2017
Ask
$500,000for 10%
Ask Valuation
$5M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$500,000
Equity
15%
Valuation
$3.3M
Lori GreinerLori Greiner