Milk Snob
baby stroller and car seat cover that doubles as a nursing cover
Pitch Details
Season / Episode
S8E8
Nov 11, 2016
Ask
$125,000
for 5%
Ask Valuation
$2.5M
Deal
$150,000
for 10%
Deal Terms
Amount$150,000
Equity10%
Valuation$1.5M
Lori GreinerWhat Happened Next
Deal Fell Through
Deal with Greiner never closed during post-show due diligence. No specific reason publicly documented.
Thriving
$7M
reported
- The deal with Lori never closed and the company doesn't appear on her website.
- Moved the business to the Dallas area.
- 2018: did a licensing deal with Disney; later added Jeep, Star Wars and Harry Potter themed merchandise.
- 2020: added a one piece, silicon pacifier that doubles as a teether.
- Aug 2024: doing $6 million in annual revenue.
Get updates on Milk Snob
Shop Products
Milk Snob Original 5-in-1 Cover
Stretchy multi-use cover for nursing, car seats, carriers, strollers, high chairs, and shopping carts. Buttery soft premium rayon blend fabric.
📦
Milk Snob Original 5-in-1 Luxe Cover in Black
Premium luxe version of the 5-in-1 multi-use cover in black. Works as nursing cover, car seat canopy, carrier cover, and more.