Lifebelt Shark Tank Update

Automotive

No DealNow:Out of BusinessAutomotiveSeason 1, Episode 2Las Vegas, NVby Robert Alison

What Happened to Lifebelt After Shark Tank

Is Lifebelt still in business? No — the company has shut down.

  • No deal — declined $1 million offer from Robert Herjavec for 100% of the patent
  • Made a deal with one Houston dealership post-show but product never appeared on their site

Last verified Apr 5, 2026. Web-confirmed sources.

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The Lifebelt Shark Tank Pitch

Robert Alison of Las Vegas, NV pitched Lifebelt on Shark Tank Season 1, Episode 2, which aired Sunday, August 16, 2009, asking for $500,000 for 10% of the company — a $5M valuation.

Lifebelt left the Tank without a deal.

Watch the Pitch

Pitch Details

Aired
S1E2Aug 16, 2009
Ask
$500,000for 10%
Ask Valuation
$5M