Dreamland Baby Shark Tank Update

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Fell ThroughNow:OperatingChildren & EducationSeason 11, Episode 24by Tara WilliamsWebsite

What Happened to Dreamland Baby After Shark Tank

Is Dreamland Baby still in business? Yes — still in business.

$2.5M

reported annual revenue

Deal Fell Through

Deal with Lori Greiner never closed; company grew to $10M independently

  • On-air deal with Lori Greiner ($100K for 22.5%) never closed
  • Kickstarter funded in 72 hours, raising $24,541 in June 2019
  • $10M in lifetime sales by 2021
  • Faced safety concerns raised by the American Academy of Pediatrics

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Dreamland Baby

The Dreamland Baby Shark Tank Pitch

Tara Williams pitched Dreamland Baby on Shark Tank Season 11, Episode 24, which aired Friday, May 15, 2020, asking for $100,000 for 10% of the company — a $1M valuation.

Lori Greiner agreed to invest $100,000 for 22.5% equity, valuing the company at $444,444. The deal fell through after the show. Deal with Lori Greiner never closed; company grew to $10M independently.

Watch the Pitch

Pitch Details

Aired
S11E24May 15, 2020
Ask
$100,000for 10%
Ask Valuation
$1M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$100,000
Equity
22.5%
Valuation
$444,444
Lori GreinerLori Greiner

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