De'Vora Scratch Square

Name: De'Vora Scratch Square Shark Tank Pitch
Description: Pet grooming product that lets dogs trim their own nails by scratching on a specially designed surface.

Pet grooming product that lets dogs trim their own nails by scratching on a specially designed surface.

petWebsitePleasantville, NJby Debra LoFranco

Watch the Pitch

What Happened Next

Thriving

No deal on Shark Tank Season 16 Episode 21 (asked $200K for 5%)
Featured on QVC multiple times in 2024 and 2025
Featured on Good Morning America Deals & Steals (supporting women-owned businesses)
Expanded to 20+ products focused on non-restrictive pet grooming
Unveiled Scratch Shield Nail File at SuperZoo 2024

Did not accept a deal on the show.

Get updates on De'Vora Scratch Square

Shop Products

De'Vora Scratch Square Feline

Flying fish-shaped cat grooming toy that lets cats file their nails through play.

De'Vora Scratch Square for Dogs (Medium)

Pet nail trimming board that lets dogs file their own nails by scratching. Available at Chewy, Amazon, QVC, Tractor Supply, and Walmart.