De'Vora Scratch Square Shark Tank Update

Pet grooming product that lets dogs trim their own nails by scratching on a specially designed surface.

Now:ThrivingPet ProductsPleasantville, NJby Debra LoFrancoWebsite

What Happened to De'Vora Scratch Square After Shark Tank

Is De'Vora Scratch Square still in business? Yes — still in business and thriving.

  • No deal on Shark Tank Season 16 Episode 21 (asked $200K for 5%)
  • Featured on QVC multiple times in 2024 and 2025
  • Featured on Good Morning America Deals & Steals (supporting women-owned businesses)
  • Expanded to 20+ products focused on non-restrictive pet grooming
  • Unveiled Scratch Shield Nail File at SuperZoo 2024

Did not accept a deal on the show.

Last updated Sep 7, 2026.

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