Chess Up
LED-illuminated smart chess board with AI coaching, color-coded move feedback, and Chess.com integration.
Pitch Details
Season / Episode
S14E9
Dec 9, 2022
Ask
$300,000
for 5%
Ask Valuation
$6M
Deal
$300,000
for 5%
Watch the Pitch
Deal Terms
Amount$300,000
Equity5%
Valuation$6M
Royaltyyes per_unit
Lori GreinerWhat Happened Next
Thriving
$1.4M
reported
- Post-show: deal with Lori Greiner did not close; founders chose to proceed independently
- LED smart chess board with AI coaching and Chess.com integration
- Raised $1.7M on Kickstarter before Shark Tank appearance
- ~$1.4M annual revenue operating independently
- Received $50K LaunchKC grant
- ChessUp 2 priced at $349.99 with 4.8-star rating
- Sold out after Shark Tank episode aired
Get updates on Chess Up