Chess Up Shark Tank Update

LED-illuminated smart chess board with AI coaching, color-coded move feedback, and Chess.com integration.

Fell ThroughNow:ThrivingTechnologySeason 14, Episode 9Overland Park, KSby Jeff Wigh, Adam RoushWebsite

What Happened to Chess Up After Shark Tank

Is Chess Up still in business? Yes — still in business and thriving.

$1.4M

reported annual revenue

  • Post-show: deal with Lori Greiner did not close; founders chose to proceed independently
  • LED smart chess board with AI coaching and Chess.com integration
  • Raised $1.7M on Kickstarter before Shark Tank appearance
  • ~$1.4M annual revenue operating independently
  • Received $50K LaunchKC grant
  • ChessUp 2 priced at $349.99 with 4.8-star rating
  • Sold out after Shark Tank episode aired

Last verified Apr 3, 2026.

Get updates on Chess Up

The Chess Up Shark Tank Pitch

Jeff Wigh and Adam Roush of Overland Park, KS pitched Chess Up on Shark Tank Season 14, Episode 9, which aired Friday, December 9, 2022, asking for $300,000 for 5% of the company — a $6M valuation.

Lori Greiner agreed to invest $300,000 for 5% equity, valuing the company at $6M, plus a royalty per unit. The deal fell through after the show.

Watch the Pitch

Pitch Details

Aired
S14E9Dec 9, 2022
Ask
$300,000for 5%
Ask Valuation
$6M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$300,000
Equity
5%
Valuation
$6M
Royalty
yes per_unit
Lori GreinerLori Greiner