Foot Fairy Shark Tank Update

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Fell ThroughNow:Out of BusinessTechnologySeason 5, Episode 29Los Angeles, CAby Sylvie Shapiro and Nicole BrooksWebsite

What Happened to Foot Fairy After Shark Tank

Is Foot Fairy still in business? No — the company has shut down.

Appeared on Season 6, no deal made
Children's shoe measuring/subscription service
Business model was not sustainable
Could not compete with established children's shoe retailers
Company ceased operations

Last updated Sep 7, 2026.

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The Foot Fairy Shark Tank Pitch

Sylvie Shapiro and Nicole Brooks of Los Angeles, CA pitched Foot Fairy on Shark Tank Season 5, Episode 29, which aired Friday, May 16, 2014, asking for $75,000 for 15% of the company — a $500,000 valuation.

Mark Cuban agreed to invest $100,000 for 40% equity, valuing the company at $250,000. The deal fell through after the show.

Watch the Pitch

Pitch Details

Aired: S5E29May 16, 2014
Ask: $75,000for 15%
Ask Valuation: $500,000

Deal Terms

Terms agreed on air. The deal did not close.

Amount: $100,000
Equity: 40%
Valuation: $250,000